There may not be a third world war but there is a virtual war between Android and Apple. Android providing a free and open network where the audience can determine how to use the technology compared with Apple, holding tight onto its control of how Apple’s products are to function. The attitude Apple currently has towards its audience and the content it allows and doesn’t allow constantly makes me think of a case study we did on the Amish community.
Now im not saying the Amish are bad, but rather there are pro’s and con’s with that type of lifestyle, in the same way there are pro’s and con’s for both android and apple choices to control their content. It has been discovered that in the Amish community, due to isolation, they are currently facing the problem in the lack of genetic diversity in their community. They controlled their community, limiting what entered their community, although this could be considered a negative, through that control they have prevented the entering of many diseases. Similarly within Apple by restricting the content that is available to their audience they could be reducing the diversity entering their market and the stream of new ideas could affect the “gene pool” of the Apple garden wall. Facebook is struggling to keep up with the new social sites such as Instagram, Twitter, Tumblr and other new platforms which has created trends of the users getting bored with the ordinary format. Apple could face the same fate if they don’t start competing with androids open network.
In saying that, controlling the content does have its benefits in that it prevents controversial ideas, subjects and content as well as preventing viruses for the audience. But is that enough of a positive to a keep an evolving audience? Apple is going to need to either release their grasp over the content they allow on their products or come up with a new idea that Android just can’t compete with.