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I dont know what blows my mind more: that we are almost at the end of my first semester at uni or the volume of information I have already learnt during my very short time at uni. 

BAM! Said the Lady another best seller for me would hands down be the favourite blog post I have done this year. The topic for that week was about Transmedia storytelling which is interesting in itself, but the realisation that my favourite TV show was a relevant example for Transmedia storytelling which therefore meant I could write about it for my blog post was one of the reasons this was my favourite blog post. The day I published this post my blog received 123 views in one day which completely blew me away. I learnt then that what you write about can drastically change how popular your blog posts can be. If I had instead wrote about a TV show that not a lot of people had heard about I doubt I would have received as many views as I did talking about Castle not to mention so many international views.

Bam! said the lady... views

Never in a million years would I have guessed that in my first semester of uni would be able to talk about any social causes I am involved with but when we studied Clicktivism I was given the opportunity to share about a cause that is very important to me. In writing Awkward moment when they have stereotyped us wrong, I discovered the value of writing about issues and topics you are passionate about. Your posts are more likely to be more influential if you are infested in the topic to even the smallest degree.

Hold on to your mouses, icarly could really happen is easily one of my favourite blogs post. As someone who is trying to make it in the television business it was extremely encouraging to see the amount of people that have “made it ” by posting their video’s on youtube. I was surprised by the amount of likes this blog post received but after comparing my posts, I realised that the amount and type of video’s I used affected the traffic on the blogs.

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BAM! said the lady, another best seller for me

For a market that is constantly losing its viewing to the internet, there is an popular trend of enhancing your content by creating it in several different mediums and in doing so, giving something to your already dedicated audience as well as possibly attracting a new audience. The television show ‘Castle’ has done an incredible job of transforming itself from a single story into transmedia storytelling, meaning that instead of focusing on one platform fans of  castle now have a universe to explore.

Promo - Season 5

For those who aren’t familiar with ‘Castle’ let me give you the run down. Richard castle is a famous murder mystery novelist who has just killed off his character ‘Derrick Storm’ and is searching for a new character to base his next set of books on. Detective Kate Beckett is investigating a string of murders that greatly resemble the way Castle killed some of his characters in his book. Long story short, Castle ends up basing his next character on Detective Beckett and shadows her cases…Ta Da we have a cop show.

But what is so special about this show? Andrew Marlowe has created a show that is not restricted within the television format. ABC has actually created the novels Castle writes in the show. ‘Heat Wave‘, ‘Naked Heat‘, ‘Heat Rises‘, ‘Frozen Heat‘ and the newest novel to come out later this year ‘Deadly heat‘ are all novels about Beckett’s persona ‘Detective Nikki Heat’ which the audience can actually buy and read. The brilliance of this is that in the books Castle and Beckett’s personas are together (Jameson Rook and Nikki Heat) while on the show they were still doing the romantic dance all shows do with their leads. This meant the fans were getting the best of both worlds which has only increased its popularity and dedicated fan base.  Not only have ABC created the Nikki heat novels, but they have also fleshed out Castle’s previous novels about Derrick Storm and turned them into graphic novels: ‘Deadly storm‘, ‘Storm season‘ and ‘A calm before the storm‘; as well as creating ‘Storm Front’ into a novel. Surprisingly the books are having phenomenal real world success:

The Nikki Heat series is no stranger to the New York Times Best Seller list; the first novel, Heat Wave, debuted at #26, while the second, Naked Heat, debuted at #7. With Heat Rises debuting at #1, it only solidifies proof of Castle’s success in both television and fiction. – The Examiner

This year ABC took it one step further by creating a board game and trading cards. They have even created castles own brand of coffee (for the fans of the show, that is possibly one of the most exciting creations for the castle universe) with flavours like ‘Brewing storm’ and ‘writer’s roast’.

What was once just a television show is now several series of novels and graphic novels, board games, playing cards, calendars, coffee and an increasing amount of merchandise. With multiple fan made merchandise and websites like castletv.net and castle-fans.org (which are run by fans of the show) as well as a growing library of fan written castle fan fictions. The fans have been given a world to explore and a story that is not limited to one platform.