Back to the Blogs

I dont know what blows my mind more: that we are almost at the end of my first semester at uni or the volume of information I have already learnt during my very short time at uni. 

BAM! Said the Lady another best seller for me would hands down be the favourite blog post I have done this year. The topic for that week was about Transmedia storytelling which is interesting in itself, but the realisation that my favourite TV show was a relevant example for Transmedia storytelling which therefore meant I could write about it for my blog post was one of the reasons this was my favourite blog post. The day I published this post my blog received 123 views in one day which completely blew me away. I learnt then that what you write about can drastically change how popular your blog posts can be. If I had instead wrote about a TV show that not a lot of people had heard about I doubt I would have received as many views as I did talking about Castle not to mention so many international views.

Bam! said the lady... views

Never in a million years would I have guessed that in my first semester of uni would be able to talk about any social causes I am involved with but when we studied Clicktivism I was given the opportunity to share about a cause that is very important to me. In writing Awkward moment when they have stereotyped us wrong, I discovered the value of writing about issues and topics you are passionate about. Your posts are more likely to be more influential if you are infested in the topic to even the smallest degree.

Hold on to your mouses, icarly could really happen is easily one of my favourite blogs post. As someone who is trying to make it in the television business it was extremely encouraging to see the amount of people that have “made it ” by posting their video’s on youtube. I was surprised by the amount of likes this blog post received but after comparing my posts, I realised that the amount and type of video’s I used affected the traffic on the blogs.

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Annon.

More and more blogs and professional journalists are being targeted by misogyny and anonymous hate messages, which has resulted in a lot of these blogs turning off their comment sections or even shutting down their blogs all together.  Even on this blog (which has only been functioning for 3-4 months) i have already received over 200 messages, most were random spam messages.

Anonymous hate on Tumblr has become a real issue for the millions of users. I have been using tumblr for the last three years and luckily have never had to deal with misogyny or any annonmous hate but I have witnessed a lot of anon hate experienced by some of my followers.
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The Tumblr community has started mobialising to combat anon hate using similar methods used in the  #mencallmethings campaign. One tumblr blogger even created a Blog called Men Call Me Things which was dedicated to explaining what was happening with the twitter hashtag as well as creating their own videos about the issues surrounding Misoygny and anonymous hate messages. Blogs like the ‘Combatting Anon Hate’ for example, are also being created every day which are dedicated to fighting the anonymity war online. Bloggers have even started creating video’s on YouTube about the anon hate.

At the moment there is no easy answer to stopping anonymous hate on the internet. Bloggers can not allow comments on their blogs, even start new ones, but is that really a solution?

Awkward moment when they have stereotyped us wrong

My generation has been branded as not caring for politics and social justice and I may be biased but I really don’t think it’s the case. If anything our generation should be stereotyped as not being able to stereotype it. Just last week in my community I participated with 80 other young people in raising money for a home in Nepal that is rehabilitating rescued traffic victims. That event was completely arranged by young people on social media sites such as Facebook  specifically for the young people to raise money.

Many senior secondary school students participate in political and civic activities. Over half of students surveyed in 2004 had signed a petition (55%), while 21% had collected signatures for a petition, and 15% had taken part in rallies or demonstrations. Students differentiated between the various social movements and causes they would support by taking part in a demonstration – Australian Bureau of Statistics

Granted its not every single young person participating, but does the whole population of Australia ever fully participate in a movement.The amount of times during my high school years our elected Student Body Representatives organised fund raisers and created awareness by alerting our entire school to social movements and social injustices. A lot of these events were specifically organised through our year group’s facebook page.  This doesn’t sound like the lazy generation everyone seems to think we are.

Meet my cause: The A21 Campaign.

Human trafficking is the second largest global organized crime today, generating approximately 31.6 billion USD each year. Specifically, trafficking for sexual exploitation generates 27.8 billion USD per year. – United Nations Office on Drugs and Crime 

Let me just break the stereotype and tell you about this amazing cause. This organisation has started to prevent future victims by creating awareness, protecting the rescued victims by housing them in safe locations, prosecuting the traffickers and making sure they get proper sentences as well as creating partnerships with the local law enforcement. Not only does it do all that, but it provides real ways for our ‘lazy generation’ to participate with the organisations 21 Ways to get involved.

How has this organisation managed to motivate so many young people. By using twitter, Facebook, Tumblr and creating informative videos on YouTube they have created multiple platforms from which young people can get involved. On twitter alone the campaign has currently got around 56,000 followers which shows the awareness it has gained through social media.

A21 TWEET

 Although this could be branded as just being another online campaign, I don’t see this as the case with A21 as they provide  multiple real world ways people can help the cause beyond just Clicktivism. Important online links like The Problem Our SolutionSigns of Trafficking, have been used through out the website to provide the next step  (both on and offline). Social media has opened my generation up to the idea of social change and that we are the ones who can actually change it.

I was NOT expecting that!

How many times have we been shown a video on YouTube or even a link on Facebook and been thoroughly surprised. This is the remix culture just one of the many ways the audience is transforming into participatory culture. We hear or see something we are familiar with (a song, part of a movie or even just a famous person) but the meaning is changed as someone in the world adds it to another piece of content. These videos are being made in the multitudes every single day, and thanks to social media sites like Tumblr and twitter, more and more of these creations are going viral.

(In the spirit of Mother’s Day next week I choose this example) This group of women created a parody of ‘bohemian rhapsody‘ by the band Queen,  in which they changed the meaning of the song and performed their parody in a church in America. How has this content changed? Well for one thing I was on the floor laughing at this video; which means now that this iconic song has a humorous Mother’s Day side to it. Why? Because someone changed the meaning of the content.

But how was I able to see it? I wasn’t at the church when they recorded it, I don’t even know what church it is. Somebody in the audience recorded the content and used platforms like YouTube and Facebook to share the video. The concept of a remix culture has meant that ordinary people like the women on the video can become overnight internet celebrities

But its not just internet success for these creators. Remember that guy Weird Al Yankovic. His skill of remixing songs into amazing parodies led to him becoming so international known. Other rising stars The Key of Awesome, teddiefilms, Degabros and collegehumor have all been able to create their own fame by creating similar parodies.

BAM! said the lady, another best seller for me

For a market that is constantly losing its viewing to the internet, there is an popular trend of enhancing your content by creating it in several different mediums and in doing so, giving something to your already dedicated audience as well as possibly attracting a new audience. The television show ‘Castle’ has done an incredible job of transforming itself from a single story into transmedia storytelling, meaning that instead of focusing on one platform fans of  castle now have a universe to explore.

Promo - Season 5

For those who aren’t familiar with ‘Castle’ let me give you the run down. Richard castle is a famous murder mystery novelist who has just killed off his character ‘Derrick Storm’ and is searching for a new character to base his next set of books on. Detective Kate Beckett is investigating a string of murders that greatly resemble the way Castle killed some of his characters in his book. Long story short, Castle ends up basing his next character on Detective Beckett and shadows her cases…Ta Da we have a cop show.

But what is so special about this show? Andrew Marlowe has created a show that is not restricted within the television format. ABC has actually created the novels Castle writes in the show. ‘Heat Wave‘, ‘Naked Heat‘, ‘Heat Rises‘, ‘Frozen Heat‘ and the newest novel to come out later this year ‘Deadly heat‘ are all novels about Beckett’s persona ‘Detective Nikki Heat’ which the audience can actually buy and read. The brilliance of this is that in the books Castle and Beckett’s personas are together (Jameson Rook and Nikki Heat) while on the show they were still doing the romantic dance all shows do with their leads. This meant the fans were getting the best of both worlds which has only increased its popularity and dedicated fan base.  Not only have ABC created the Nikki heat novels, but they have also fleshed out Castle’s previous novels about Derrick Storm and turned them into graphic novels: ‘Deadly storm‘, ‘Storm season‘ and ‘A calm before the storm‘; as well as creating ‘Storm Front’ into a novel. Surprisingly the books are having phenomenal real world success:

The Nikki Heat series is no stranger to the New York Times Best Seller list; the first novel, Heat Wave, debuted at #26, while the second, Naked Heat, debuted at #7. With Heat Rises debuting at #1, it only solidifies proof of Castle’s success in both television and fiction. – The Examiner

This year ABC took it one step further by creating a board game and trading cards. They have even created castles own brand of coffee (for the fans of the show, that is possibly one of the most exciting creations for the castle universe) with flavours like ‘Brewing storm’ and ‘writer’s roast’.

What was once just a television show is now several series of novels and graphic novels, board games, playing cards, calendars, coffee and an increasing amount of merchandise. With multiple fan made merchandise and websites like castletv.net and castle-fans.org (which are run by fans of the show) as well as a growing library of fan written castle fan fictions. The fans have been given a world to explore and a story that is not limited to one platform.

I’m Sorry…Were you still using that?

One of the major markers, I’d argue, is in the participatory capacity of digital media: the ways in which the distinction between producers of media and consumers of media begins to collapse…Once you start contributing and sharing and connecting with the work of those who connect with yours, you’re engaging in something called produsage. You’re in the network. – theory.cribchronicles.com

Welcome to the produsage age! Where every man and his dog have the ability to create and consume. Everyone has the power if they wish to use it. People now have the ability to create new images and ideas and share them over the internet, then have other users change them, re-develop them, make them something greater. Of course the downside to that is if they didn’t want it edited, that’s the cost of sharing intellectual property in the public sphere.

The one of the best examples I have seen for the new relationship caused by produsage is between John Green (author of the ‘The Fault in our stars’) and the Tumblr community. He created the novel, his artifact, which was then made into a painting, which in-turn was transformed into a poster they could sell and was all done by people from different parts of the world. This transaction wouldn’t have been possible with the previous relationship between producers and consumers in that so many people could connect and create. This gives the audience a new gateway to participate with their favourite content whether it is: books, movies, TV shows, comics, YouTube channels, bloggers. They are able to create their own content, whether its GIFs, Fan fictions, or fan art, the produsage age has created a new brand of audience.

Hold on to your mouses, icarly could really happen

I have always had a fondness for childrens television shows, but icarly always annoyed me. As if three teenagers could become celebraties from vlogging; but what does it all actually mean? More than likely you would have heard of Youtube channels like , the Janoskians, Jenna Marbles and Pez films. They all made videos and started posting on Yotube, getting views into the millions like these videos below.

As a result of their popularity the Janoskians have been picked up by Sony (who knows why) and Pez films has been hired to make stop motion ad’s for company’s. All this was achieved without publishers and agents.

This creates opportunities for people like me. I have created and written my own television show and I’m currently doing the circuit trying to get it signed. IF I CANT I can make webisodes post them on youtube and other social media platforms and try to build the popularity online and get it noticed that way. Even twitter is changing the relationship; now you can trend a topic and tag the actor, writer, producer, someone you have never met and there is a good chance they will see it. If you were to do that without twitter, you would have to go through agents, and second in commands etc. It is changing the creative industry as we know it; Artists, writers, film makers, comedians, poets, dancers. They have all been given a platform to express themselves and be heard in the world.

Digitally Amish

amish apple

There may not be a third world war but there is a virtual war between Android and Apple. Android providing a free and open network where the audience can determine how to use the technology compared with Apple, holding tight onto its control of how Apple’s products are to function. The attitude Apple currently has towards its audience and the content it allows and doesn’t allow constantly makes me think of a case study we did on the Amish community.

Now im not saying the Amish are bad, but rather there are pro’s and con’s with that type of lifestyle, in the same way there are pro’s and con’s for both android and apple choices to control their content. It has been discovered that in the Amish community, due to isolation, they are currently facing the problem in the lack of genetic diversity in their community. They controlled their community, limiting what entered their community, although this could be considered a negative, through that control they have prevented the entering of many diseases. Similarly within Apple by restricting the content that is available to their audience they could be reducing the diversity entering their market and the stream of new ideas could affect the “gene pool” of the Apple garden wall. Facebook is struggling to keep up with the new social sites such as Instagram, Twitter, Tumblr and other new platforms which has created trends of the users getting bored with the ordinary format. Apple could face the same fate if they don’t start competing with androids open network.

In saying that, controlling the content does have its benefits in that it prevents controversial ideas, subjects and content as well as preventing viruses for the audience. But is that enough of a positive to a keep an evolving audience? Apple is going to need to either release their grasp over the content they allow on their products or come up with a new idea that Android just can’t compete with.

 

Futher reading

Amish Community

Android vs Apple