One of the major markers, I’d argue, is in the participatory capacity of digital media: the ways in which the distinction between producers of media and consumers of media begins to collapse…Once you start contributing and sharing and connecting with the work of those who connect with yours, you’re engaging in something called produsage. You’re in the network. – theory.cribchronicles.com
Welcome to the produsage age! Where every man and his dog have the ability to create and consume. Everyone has the power if they wish to use it. People now have the ability to create new images and ideas and share them over the internet, then have other users change them, re-develop them, make them something greater. Of course the downside to that is if they didn’t want it edited, that’s the cost of sharing intellectual property in the public sphere.
The one of the best examples I have seen for the new relationship caused by produsage is between John Green (author of the ‘The Fault in our stars’) and the Tumblr community. He created the novel, his artifact, which was then made into a painting, which in-turn was transformed into a poster they could sell and was all done by people from different parts of the world. This transaction wouldn’t have been possible with the previous relationship between producers and consumers in that so many people could connect and create. This gives the audience a new gateway to participate with their favourite content whether it is: books, movies, TV shows, comics, YouTube channels, bloggers. They are able to create their own content, whether its GIFs, Fan fictions, or fan art, the produsage age has created a new brand of audience.